We were commissioned by the South London Gallery back in the summer of 2010. Right from the start it was clear that the ultimate client was neither the gallery or Louis Vuitton, but the young people themselves, members of the Louis Vuitton Young Arts Project, who formed the core strategic working groups for the website. Every step of the way the decisions, from the strategy through to the brand development and even the content creation, were led by the group. The concept behind the site is a simple, strong message: art doesn't have to be a mystery.

By unpacking it, seeing the creative process all the way through and indeed sharing that process with each other, it becomes more accessible and easier for young people to aspire towards. We facilitated a series of strategy and scoping workshops with the group, which formed the basis for an extensive user experience phase.

At this point Louis Vuitton brought in the expertise of publisher Jefferson Hack (Dazed & Confused magazine) and his digital team to work with us on the user experience execution. Once the scope and the UX was signed off, we went into an extensive brand development and interface design phase; obviously the creative execution would be vital to the site's success and the group really came into their own in terms of defining the visual language of the site.

Finally, our most experienced Drupal developers were tasked with realising this vision in the build - by adopting an agile, rapid prototyping approach we were able to provide the group with a tangible, working prototype at the earliest possible stage so that they could sanity check the functionality.

We also worked with the team at South London Gallery in terms of planning a community launch strategy and providing training around the fundamentals of community management. It was vital to establish the right tone for engagement and there were also some really interesting challenges around moderation, censorship and the boundaries of art.

The site is now live and already attracting huge interest. With features such as the Ideas Factory, the project-based community, the Experts video content and the chance to win amazing opportunities in the art world, the site is a rich blend of content and function that makes for a compelling experience. This project really allowed us to flex our expertise in every area, from digital strategy, through user experience and creative, to development and community management consultancy - it was a real roller-coaster journey but we couldn't be more proud of the finished result and we also have some very happy clients.