Where you can meet us
We love to talk about how we build and sustain successful online communities, and we love helping our clients get together to network and discuss the challenges they are facing in maintaining strong engagement with their audiences.
Our seminar series and roundtable events are regularly sold out and delegates take away valuable knowledge and ideas, as well as new contacts.
Live blog replay: Social Media for Marketing
Replay the live coverage of our Social Media for Marketing Theatre at Technology for Marketing and Advertising here.
SiftGroups seminar series
Last autumn's seminar, How to make money from niche markets in uncertain times, was a sell-out and delegates heard how deploying a successful community-centric publishing model can help insulate publishers from the negative effects of a downturn in the economy. Our keynote speaker, Roy Opie (Associate Director, Global B2B Publishing, Physical Sciences, Wiley-Blackwell), shared his experiences of delivering real revenue from niche titles, whilst Daniel Rowles (Managing Director, AI Digital) set out his tips on generating SEO advantage from social media applications.
Surviving in a recession – what member organisations can learn from the commercial world
Adam Cranfield (Digital Media Manager, Chartered Institute of Management Accountants), Lawrence Clarke (SiftGroups Head of Consultancy), Dan Martin (Editor, BusinessZone.co.uk), Simon Conroy (CEO, Madgex) and Dan Meadows (Commercial Director, Madgex) gave unique insight into how you can benefit from a genuine customer-focussed approach by building an engagement strategy rather than a marketing strategy. Watch the presentations here.
Social tools to extend reach - Dan Martin
Why member organisations need to adapt to the online world - Lawrence Clarke
Investing in, and leveraging, online community - Adam Cranfield
Roundtables
Our roundtable events bring together C-level executives from complementary organisations to discuss the benefits and pitfalls of delivering and managing social media environments for their audiences.
Social media represents a significant investment in both technology and human resources and our roundtables offer the opportunity to compare notes on achieving the largest ROI in the shortest amount of time.
Of course, our Not-for-Profit clients tend to be more relaxed about sharing their approach, but when combined with speakers and attendees from our own online media businesses there is still value for publishers and other for-profit organisations.
Meet us online
You can find us in many places online making the most of the wide range of popular social media tools. As well as using them for networking, marketing and research, we can help you use them to promote your brand, connect with your members and turn visitors into advocates.
January