sift
Friday 4 December 2009
Stories get our attention. Good stories are easy to remember. Story-telling is the oldest form of human interaction, and helps convey meaning, values and custom. If we ignore the power of story-telling in building our online communities we are missing one of the most powerful conversational assets. Yet how many sites looking to engage with their audience demonstrate an awareness of this natural form of interaction?
Let me tell you a short story. It all started in early 1996. A young accountant...
Wednesday 2 December 2009
I'm often asked how the Sift business came about, sometimes by clients and regularly by colleagues. So I asked our CEO, Ben Heald, to give me the details and I'm pleased to share them here.
The Sift Story
"The origins of Sift lie in the two key founders Andrew Gray and I. Andrew was running CompuServe in the UK, whilst I’d trained as an accountant with KPMG and had entrepreneurial leanings. I knew Andrew as I’d studied psychology at Bristol University with his wife Katharine, and...