strategy
Friday 11 November 2011
A few weeks ago, we had to stop and catch our breath – so many new things happening in the world of social media! And still so much more to come...
And now Pages for Google+ has launched. So what does this mean for you right now?
We usually advise people to exercise a bit of caution before rushing into a new platform – you should ideally invest time and energy into social media websites which match with what your audience is doing at this moment.
But alongside that we recognise that sometimes...
Monday 1 March 2010
Previously we have exercised ourselves over the meaning of ‘social media’ and the importance of a ‘social media policy’. With that as background it was clear from a recent talk I gave on ‘Creating an integrated social media strategy’ at the TFM&A show that there were plenty of people looking for answers.
What is social media?
To get us all in the same place it’s important to clarify the words we use. In this context when we say ‘social media’ we actually mean ‘online social...
Monday 30 November 2009
Back in August, as his News Corporation company reported huge financial losses, media mogul Rupert Murdoch announced his bold strategy for shaking up the newspaper industry: charging for content. It wasn't a new idea, of course; businesses of all types have tried charging internet users in many ways for many products, some sucessfully and others not.
Today, Johnston Press has become one of the first to adopt Murdoch's proposed charging strategy for a number of its local titles. One...