community
Monday 20 June 2011
We were very proud to attend the recent launch of one of our most pioneering online community projects yet; REcreative - a peer-led project in collaboration with young artists from across London, funded by Louis Vuitton, partnering with the South London Gallery.
The journey began back in August of last year; every step of the way the decisions, from the strategy through to the brand development and even the content creation, were led by the young people from across the capital who formed the...
Monday 21 March 2011
We spend a lot of time talking about how to manage communities, and the vast array of techniques and tools to facilitate and encourage engagement. What happens to all of this good work when you must step down as Community Manager? And what steps can you take to ensure that the transition is as seamless as possible for your members?
Step 1. Let your Community Champions (or volunteers) know as soon as possible
Let your Community Champions know that change is coming and what this will mean for...
Wednesday 23 February 2011
How to deliver on your USP - Part 3 of 5
Lawrence Clarke, Head of Consultancy at SiftGroups, asks who is most important to you.
Related article
How to reduce costs and increase activity?
Tuesday 22 February 2011
How to deliver on your USP - Part 2 of 5
Lawrence Clarke, Head of Consultancy at SiftGroups, asks if your community is the right one for you.
Related article
What is an online community?
Friday 5 November 2010
When you call your community a "forum" you lose something in the language. It devalues the social relationships that underpin your community and the value of the knowledge these people create together.
“Forum” is an out-dated term originated by those who developed the technology for online conversational spaces. In the physical world it means a place where people come together to debate an issue. The term "discussions" describes more precisely what is going on/expected in a forum, and is now...
Tuesday 5 October 2010
You’ll never walk alone
What exactly do we mean when we talk about community? It’s a really hard word to define (Wikipedia, rather bizarrely, tell us that “there were ninety-four discrete definitions of the term by the mid-1950s”), and many of the definitions you’ll find today – especially from social media consultants – are not so much descriptive as rhetorical. Here at SiftGroups, we use this definition:
Community: An evolving group of interacting people organized around common values and...
Friday 3 September 2010
When reading an article entitled Five years after Hurricane Katrina, how New Orleans saved its soul I noticed some fascinating comments which made me think of our work building online communities, and specifically - people versus technology.
Dan Baum’s article describes a post-Katrina New Orleans where the city’s real estate records had all been destroyed, and where property developers were poised and ready to completely wipe away “certain neighborhoods” in favour of a newer, shinier, better...
Thursday 19 August 2010
Your business in the 21st century
Part 1 of 5
Lawrence Clarke, Head of Consultancy at SiftGroups, argues that anyone trying to make money online must rethink what line of business it is in.
Related article
What business do you think you're really in?