profiling
Monday 30 November 2009
Back in August, as his News Corporation company reported huge financial losses, media mogul Rupert Murdoch announced his bold strategy for shaking up the newspaper industry: charging for content. It wasn't a new idea, of course; businesses of all types have tried charging internet users in many ways for many products, some sucessfully and others not.
Today, Johnston Press has become one of the first to adopt Murdoch's proposed charging strategy for a number of its local titles. One...