online communities
Monday 21 March 2011
We spend a lot of time talking about how to manage communities, and the vast array of techniques and tools to facilitate and encourage engagement. What happens to all of this good work when you must step down as Community Manager? And what steps can you take to ensure that the transition is as seamless as possible for your members?
Step 1. Let your Community Champions (or volunteers) know as soon as possible
Let your Community Champions know that change is coming and what this will mean for...
Thursday 19 August 2010
Your business in the 21st century
Part 1 of 5
Lawrence Clarke, Head of Consultancy at SiftGroups, argues that anyone trying to make money online must rethink what line of business it is in.
Related article
What business do you think you're really in?
Thursday 24 June 2010
Community Champions are those members who are the most active and whom you have officially appointed to be volunteer leaders within your community. You may call them Advocates, Volunteers, Leaders, Mentors or a number of other names. SiftGroups calls them Champions.
We’ve previously written about Community Champions in the blog by Lawrence Clarke called Any volunteers? How to reduce costs and increase activity, but now I would like to look in more depth at two very specific parts of this...
Monday 1 March 2010
Previously we have exercised ourselves over the meaning of ‘social media’ and the importance of a ‘social media policy’. With that as background it was clear from a recent talk I gave on ‘Creating an integrated social media strategy’ at the TFM&A show that there were plenty of people looking for answers.
What is social media?
To get us all in the same place it’s important to clarify the words we use. In this context when we say ‘social media’ we actually mean ‘online social...
Monday 12 October 2009
A key factor in the success of your community is demonstrating that it can deliver results. This is linked to the fact that the role of the community manager has risen in importance in the private sector as how they can help generate value is better appreciated. Because part of that value is intimately connected to setting up and monitoring the value created through the community and feeding that back to the host organisation, and the community itself. That’s a neat fit on paper but in...