member organisations
Tuesday 27 October 2009
As always, the best way to answer the question is to think about real life. Personally I find joining an existing community (like a sports club) a fairly stressful business. I introduce myself, look for a friend or mentor to show me the ropes, engage in the core activities and hope to attract the attention of more established members, until something happens – maybe the arrival of someone newer than me, maybe an invitation to join a committee – which means that suddenly I feel like...
Monday 21 September 2009
On the outside it’s surprising how many businesses rely on the continuing buying habits of their customers when times are hard. For many the assumption is that inertia will prevail despite the economic gloom. On the inside it’s understandable. After all many business models are based on our inertia – our reticence to change.
The one inertia selling model that breaches the Distance Selling Regulations is the demand for payment for goods or services supplied when you haven...
Monday 3 August 2009
Different types of online communities require different approaches. We hear a lot about consumer-driven communities with large numbers of members, or business to business communities for select professionals, but less of the needs of member organisation’s online communities. Understanding the needs of your audience, whether through intensive market research, creating personas of your typical audience types and their needs, or benchmarking what your competitors are offering, all has...