journalist
Monday 3 August 2009
Publishers exist because authors and journalists cannot afford to manufacture, distribute and sell their creations. The publisher will bear the costs in exchange for taking the lion-share of the rewards. It’s not surprising that any book publisher stands or falls by backing ‘best sellers’ or any controlled-circulation magazine publisher needs to mail out to a significant proportion of the target audience as defined by its advertising clients.
What online social media demonstrates is that those...