consumer
Monday 27 July 2009
The challenge we at SiftGroups are always set by organisations and businesses looking at online social media is typically a request to “show us examples of social media delivering measurable value (ROI)”. If only it were that simple. Like any social activity, online social media is pervasive and insidious. It cannot be corralled or managed in a traditional way. Ultimately it’s about people being themselves and saying what they think in any way or place they choose. That’s why it’s a tough and...