Surviving in a recession – what member organisations can learn from the commercial world
Tuesday 6th October 2009
What does it cover?
Leading industry players Madgex and SiftGroups have come together to bring you this informative breakfast-time event.
In the pure ‘for profit’ world corporations are recognising that if they are to survive and prosper they need to listen and actively respond to their customers. If they do not treat their customers as partners in their business they will lose their custom to those competitors who do. The same has to be true for member organisations.
Openly working with your members not only retains their commitment to you but also provides genuine revenue-earning opportunities.
The combined experience of Madgex and SiftGroups in both the not-for-profit and commercial sectors provides a unique insight into how you can benefit from a genuine customer-focussed approach by building an engagement strategy rather than a marketing strategy.
For those with a little more time, we will be holding breakout sessions immediately after the briefing, answering questions from the morning.
Why attend?
With your members feeling the pinch, recruiters cutting back and competition fiercer than ever, you need to be on top of your game. This event will detail innovative techniques to generate greater revenues whether through new business opportunities, the retention of old members or the recruitment of new members.
Who should attend?
This seminar is designed for Membership, Technical, Commercial, Marketing, Sales Managers and Directors who are responsible for the effectiveness and profitability of their online presence.
What's on the agenda?
08.30 Registration with coffee and bacon rolls*
09.00 Member organisations adapting in the online world: a powerful position for the future - Simon Conroy, CEO Madgex
09.20 Engaging active and passive jobseekers - Dan Meadows, Commercial Director, Madgex
09.50 Passive promotion and social tools to extend reach (including making the most of Twitter) - Dan Martin, Editor, BusinessZone.co.uk
10.20 Investing in, and leveraging, online community - Adam Cranfield, Digital Media Manager, Chartered Institute of Management Accountants (CIMA)
10.50 Why member organisations need to adapt to the online world - Lawrence Clarke, Head of Consultancy, SiftGroups
11.10 Main presentations close - Briefing on breakout sessions
11.15 Coffee and breakout sessions - Breams room
12.30 Event close
