Social Media Expert November 2009
Part 5 of our 5-part series in which our community management team share 20 gems to help develop a thriving online space. Missed part 4?
21. Serve your niche in a compelling way
Compelling niche interest content and genuine audience engagement on your site is a natural environment that your audience will be drawn to return again and again.
22. Keep your site vibrant and ‘sticky’
If your aim is to have your audience to regularly come back to the site expect to have to offer them something new each time they visit. Community activity is an effective and low resource tool to achieve this.
23. Recognise the different choices we all have to communicate
Understand how your audience prefers to reach you or be reached i.e. Search, email marketing, links from blogs etc.
24. Don’t dominate the conversation
Remember your role is not to be the greatest podcaster, Tweeter or blogger. It is to provide compelling “must have” content in the eyes of your audience and deliver it to them through the method they are most receptive to.
25. Direct relationships improve yields
To improve yield, work at developing key relationships directly with advertisers regardless if the advertiser works with an agency. Agencies rarely understand the outcomes their advertising clients are looking for.
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