Social Media Expert - July 2009
Our community management team share 20 gems to help develop a thriving online space in this 4-part series.
1. Put quality before quantity
Before you can start to increase yield from your advertisers, stop chasing "eyeballs" and consider engaging communities.
2. Always start with the audience
When planning a new or redeveloped website start with your audience and not with the technology.
3. Engage outside your space
Encourage your audience to signpost good stuff outside the confines of your own site.
4. Go and meet your audience
Meet your audience wherever they are by adding value to their existing conversations - wherever that environment is.
5. Avoid the "me too" trap
Don't fall into the "me too" trap developing an online offering that is indistiguishable from your competition particularly if your competition is the incumbent brand.
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