Social Media Expert - August 2009
Part 2 of our 4-part series in which our community management team share 20 gems to help develop a thriving online space. Missed part 1?
6. Find the money for your advertiser
Help your advertising client get more budget for future campaigns by helping them prove ROI from the previous campaign - through delivering qualified (and trackable) leads not click-throughs.
7. Respect your community as individuals
People will vote with their voice or feet if they feel they have been taken advantage of. For instance a poorly targeted or blanket email campaign on behalf of an advertiser will question the authenticity of your site in the minds of your audience.
8. Build loyalty
Use authenticity and transparency within the site to build audience trust which converts into community loyalty.
9. Work with your audience
Your audience are smarter than you think. In fact, as a group they are smarter than you can ever hope to be – accept it and let your editorial line be guided by their implicit and explicit feedback – what they are reading and through content they provide.
10. Strive to be the “first port-of-call”
A “walled garden” has no place in a publishing model that purports to be the “first port-of-call” for its audience. Put links to other good content even if it resides on competitors sites.
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