In simple terms, social media is the collective term for online communication tools, services and techniques which have exploded in popularity over recent years.

As well as blogs, forums and podcasts, there are networks like Facebook, Twitter and MySpace, facilitating websites like Digg, Technorati and del.icio.us and image and photo sharing services like YouTube, Flickr and Google Video.

What do they have in common? They have the power to influence the way people perceive your brand.

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