technology

Give us the widgets

“We’ve got to have a Twitter widget” – one of the key phrases used by web teams in 2008 and 2009. Prior to that, the best thing since sliced bread was having a Google map on your Contact Us page, or perhaps a nice AJAX-powered dynamic postcode lookup gadget. The truth is, some popular new technical tools are here to stay and others will fall by the wayside. The challenge for any organisation looking to take advantage of these emerging tools is the sheer pace at which they appear, gain ubiquity and, in some cases, drop off the radar.