strategy

Previously we have exercised ourselves over the meaning of ‘social media’ and the importance of a ‘social media policy’.  With that as background it was clear from a recent talk I gave on ‘Creating an integrated social media strategy’ at the TFM&A show that there were plenty of people looking for answers.

Back in August, as his News Corporation company reported huge financial losses, media mogul Rupert Murdoch announced his bold strategy for shaking up the newspaper industry: charging for content. It wasn't a new idea, of course; businesses of all types have tried charging internet users in many ways for many products, some sucessfully and others not.