social networking

Previously we have exercised ourselves over the meaning of ‘social media’ and the importance of a ‘social media policy’.  With that as background it was clear from a recent talk I gave on ‘Creating an integrated social media strategy’ at the TFM&A show that there were plenty of people looking for answers.

On the outside it’s surprising how many businesses rely on the continuing buying habits of their customers when times are hard. For many the assumption is that inertia will prevail despite the economic gloom. On the inside it’s understandable. After all many business models are based on our inertia – our reticence to change.