social media

Previously we have exercised ourselves over the meaning of ‘social media’ and the importance of a ‘social media policy’.  With that as background it was clear from a recent talk I gave on ‘Creating an integrated social media strategy’ at the TFM&A show that there were plenty of people looking for answers.

A few weeks ago we asked if you have a social media policy, and gave you some ideas for how to create a simple plan which will enable your internal team to help support the audience-facing representatives of your company or organisation.

What happens when someone asks you a tricky question in your community, website, Facebook page, Twitter page or blog?  Do you answer them? How long does it take you to answer? If you don't know the answer, do you know the appropriate person to contact in your organisation? Does that person understand the importance of timeliness in a web environment?

This is a 4-part guide to using Facebook and Twitter for those already running their own online communities on their own sites.

This is a 4-part guide to using Facebook and Twitter for those already running their own online communities on their own sites.

This is a 4-part guide to using Facebook and Twitter for those already running their own online communities on their own sites.

This is a 4-part guide to using Facebook and Twitter for those already running their own online communities on their own sites.

On the outside it’s surprising how many businesses rely on the continuing buying habits of their customers when times are hard. For many the assumption is that inertia will prevail despite the economic gloom. On the inside it’s understandable. After all many business models are based on our inertia – our reticence to change.