online communities

Community Champions are those members who are the most active and whom you have officially appointed to be volunteer leaders within your community. You may call them Advocates, Volunteers, Leaders, Mentors or a number of other names. SiftGroups calls them Champions.

Previously we have exercised ourselves over the meaning of ‘social media’ and the importance of a ‘social media policy’.  With that as background it was clear from a recent talk I gave on ‘Creating an integrated social media strategy’ at the TFM&A show that there were plenty of people looking for answers.

A key factor in the success of your community is demonstrating that it can deliver results. This is linked to the fact that the role of the community manager has risen in importance in the private sector as how they can help generate value is better appreciated.