metrics

One reason I’ve been writing about KPIs for online communities is simply the lack of information out there on blogs and websites. And what information there is isn’t always clear. The second reason is simply that organisations want to make the most of their online investment. So my aim is to try and provide a simple framework for measuring and monitoring performance of your community so it delivers results.

In my last post I explored how to integrate social media metrics into key performance indicators, to help drive performance.

A key factor in the success of your community is demonstrating that it can deliver results. This is linked to the fact that the role of the community manager has risen in importance in the private sector as how they can help generate value is better appreciated.