Facebook

Here’s some facts aggregated from a number of sources (supplied on request) taken at the beginning of this year. They identify the type of people and the amount of real use people get from the most famous platforms in the business throughout the ‘western’ world (Europe, North America and Oceania/Australia).

Give us the widgets

“We’ve got to have a Twitter widget” – one of the key phrases used by web teams in 2008 and 2009. Prior to that, the best thing since sliced bread was having a Google map on your Contact Us page, or perhaps a nice AJAX-powered dynamic postcode lookup gadget. The truth is, some popular new technical tools are here to stay and others will fall by the wayside. The challenge for any organisation looking to take advantage of these emerging tools is the sheer pace at which they appear, gain ubiquity and, in some cases, drop off the radar.

This is a 4-part guide to using Facebook and Twitter for those already running their own online communities on their own sites.

In Part 1 of this guide to using Facebook and Twitter I explained that you should get into the social media scene and have a look around to find out where you need to be, and how information you share can shape your audience's perception of you.  

This is a 4-part guide to using Facebook and Twitter for those already running their own online communities on their own sites.

In Part 1 of this guide to using Facebook and Twitter I explained that you should get into the social media scene and have a look around to find out where you need to be, and how information you share can shape your audience's perception of you.  

This is a 4-part guide to using Facebook and Twitter for those already running their own online communities on their own sites.

In Part 1 of this guide to using Facebook and Twitter I explained that you should get into the social media scene and have a look around to find out where you need to be, and how information you share can shape your audience's perception of you.  

This is a 4-part guide to using Facebook and Twitter for those already running their own online communities on their own sites.

Recently one of the Community Champions in a community I manage came forward to suggest that we link to a controversial video circulating on the internet. She approached the community team in private, in the separate Community Champions area of the discussions, as she was not yet certain that it was appropriate to place the video into the public-facing area.