customer

We’re not the only consultancy to encourage our customers to do persona profiling; but we’re probably more ambitious about it than most, hoping you’ll get much more than the usual benefits of market understanding and usable design. As characterisations of typical customers (current or future), if you only treat your personas as people you can interrogate or sell to, you are going to let them – and yourselves – down. They’re worth more than that.

The challenge we at SiftGroups are always set by organisations and businesses looking at online social media is typically a request to “show us examples of social media delivering measurable value (ROI)”. If only it were that simple. Like any social activity, online social media is pervasive and insidious. It cannot be corralled or managed in a traditional way.