content strategy

News International’s decision to start charging for their online newspapers has led to a lot of debate: will this save The Times, and the rest of the Murdoch stable, from financial disaster, or consign them to oblivion by driving away human eyeballs and search-engine spiders?

We talk a lot about community and community management, blogging and content-sharing, but while the sexy stuff is important, don’t forget the old-fashioned arts of editing and publishing when you’re planning and developing the inhouse parts of your website.