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Blogs: Steve Roth

Steve Roth

Lead Consultant

Originally a print journalist, Steve has worked both for newspapers and business to business publications. He moved to Sift Media in 2005, first as Managing Editor for AccountingWEB.co.uk, and a year later graduating to Managing Editor of the Sift Media portfolio of 16 pure play online titles.

At the beginning of 2010 he took the role of Head of Community with Sift Media, concentrating on creating new subscription and paid for community-based products. As well as this, working under the aegis of SiftGroups Steve has helped publishers create, grow and monetise online communities.

Blog posts from this blogger

  • Thursday 30th September 2010
    Editorial as a profit centre: How editorial can contribute to the bottom line without ruining its credentials
    Always the bridegroom, never the bride! Such is the invidious fate of editorial. Ask any publisher and they will cite quality editorial as the reason why they are in business, but for most publications, the stark reality is that the sales department pays the bills. Because editorial is always a cost and rarely the breadwinner, editorial innovation is stifled. Without a spare pot to fund editorial development – a luxury open to precious few publishers - innovation ends up as the unpaid creditor – the last in line for cash.
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