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Blogs: Nick Torday

Picture of Nick Torday

Account Director

Nick's role within SiftGroups is to head up all our work with the third sector, looking after our extensive roster of charity and NGO clients. Nick champions charities within the agency, is the strategic lead on all our charity accounts and also runs Because It's Good (www.becauseitsgood.org) a contributory community for digital specialists in the sector.

Prior to working for Sift Groups, Nick spent 7 years running digital teams in the charity sector, for Breast Cancer Care and The Princess Royal Trust for Carers as well as doing consultancy work for a variety of NGOs such as Merlin and Medical Aid for Palestinians. He also spent a period of time living in Ramallah, Palestine working for a Palestinian health organisation.

Prior to working for charities, Nick was part of the online team at Centrica that built and launched British Gas’ flagship e-Commerce website house.co.uk. He has two daughters and is a keen, if not particularly talented, surfer.

Blog posts from this blogger

  • Monday 19th March 2012
    Why the voluntary sector can't hold out against peer review
    Public demand for peer-rated sites has never been greater and aligns with the opinion that charities should be transparent.
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  • Monday 21st November 2011
    On our Community Report: Benchmarking Online Community for the Charity Sector
    As you may be aware if you’ve visited siftgroups.com or seen our tweets over the past few days, last week we released our very first Community Report: Benchmarking Online Community for the Charity Sector. Through our research, we set out to discover what’s key to running an online community in the Third Sector right now? What are people measuring? What would they like to measure? What issues keep cropping up?
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  • Monday 20th June 2011
    Peer-led community breaking new ground
    We were very proud to attend the recent launch of one of our most pioneering online community projects yet; REcreative - a peer-led project in collaboration with young artists from across London, funded by Louis Vuitton, partnering with the South London Gallery.
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  • Monday 16th May 2011
    Could the bad times be good for digital?
    There’s no escaping the challenging economic reality that pervades all aspects of life at the moment, not least for charities and NGOs. Every day when I talk to ex-colleagues and acquaintances within the sector, I hear words like ‘rationalisation’, ‘consolidation’, ‘collaboration’ and, increasingly, ‘merger’. The messages coming from central government are consistent and to a large extent deeply inconsiderate of the impacts that funding constraints are having on the sector.
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