Wednesday 3rd June 2009 by James Skinner

It's a tough climate for publishers right now, with titles closing down and increased scrutiny of ROI from investments in technology. But holding back on investing in social media is a risky approach, as the techniques and expectations are moving forward at a furious pace. The surge in popularity of social platform Twitter shows how publishers need to be embracing today something that didn't exist a few months ago.

We're in a unique position of being able to offer publishers a brand new off-the-peg solution that can be rolled out in days at very low cost, with a range of Web 2.0 feature built in. How do we know it will work? Because we're using it ourself on BusinessZone, HRZone, AccountingWEB and FinanceWeek with more re-launches on the way over the next few weeks.

If you'd like to know more, give us a call, or join us at our forthcoming event: 100 ways to win through in online publishing.