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Beyond Twitter: Maximise your return on Social Media investment

Our 4-step workshop process is built on a 10-year track record of using Social Media to communicate effectively with key audiences. Of course, when we started out, it wasn't called Social Media but the principles of engaging with influencers, advocates and stakeholders have developed alongside the emergence of new technology such as LinkedIn, Twitter and Facebook.

What will the process deliver?

Over 4 half-day sessions with your marketing teams, our experienced consultants will take you through a process that we've already delivered to dozens of organisations, helping you to:

  • Understand the power and influence of Social Media
  • Use Social Media to identify and communicate effectively with key influencers
  • Create an appropriate Social Media persona
  • Create and sustain long-term conversation and employ Social Media as part of a wider community-based strategy
  • Maximise ROI by working with key Social Media stakeholders to create commercially attractive, quality content and to extend reach
  • Create greater interaction with the community to create momentum and increase Social Media activity
  • Use social networks to create momentum and manage reputation

The workshops

1

Creating conversations
Examining why organisations either engage with social media or risk losing initiative, and why giving up control does not mean losing the power to influence key audiences.

2Twitter Masterclass: A practical guide to social networking
Looking at the practical aspects of building and managing a social
network community, including appropriate examples of good and bad practice.

3Creating an integrated Social Media strategy
Examining how an integrated social media strategy can
create corporate advantage.

4Using Social Media to create commercial opportunity
Looking at the influence of social media on search and offer practical
advice on how social media activity can improve search results.