Beyond Twitter: Masterclass - a practical guide to social networking

This workshop will look at the practical aspects of building and managing a social network community, including appropriate examples of good and bad practice.

Topics include:

• How to manage brand reputation
• Engaging with existing and potential customers / clients
• Twitter as a customer service tool
• How to reach the influencers
• Driving traffic to your website
• Integrating Twitter with other social tools
• Managing your Twitter accounts
• Measuring your impact and ROI