Thursday 17th December 2009 by Elena Goodrum

A 4-Part Guide to Using Facebook & Twitter - Part 4: Twitter and a month in the life of a part-time community manager

This is a 4-part guide to using Facebook and Twitter for those already running their own online communities on their own sites.

In Part 1 of this guide to using Facebook and Twitter I explained that you should get into the social media scene and have a look around to find out where you need to be, and how information you share can shape your audience's perception of you.  

Tuesday 8th December 2009 by Elena Goodrum

A 4-Part Guide to Using Facebook & Twitter - Part 3: Facebook and a month in the life of a part-time community manager

This is a 4-part guide to using Facebook and Twitter for those already running their own online communities on their own sites.

In Part 1 of this guide to using Facebook and Twitter I explained that you should get into the social media scene and have a look around to find out where you need to be, and how information you share can shape your audience's perception of you.  

Friday 4th December 2009 by Lawrence Clarke

The importance of story telling

Stories get our attention. Good stories are easy to remember. Story-telling is the oldest form of human interaction, and helps convey meaning, values and custom. If we ignore the power of story-telling in building our online communities we are missing one of the most powerful conversational assets. Yet how many sites looking to engage with their audience demonstrate an awareness of this natural form of interaction?

Wednesday 2nd December 2009 by James Skinner

How did we get here? A brief history of Sift

I'm often asked how the Sift business came about, sometimes by clients and regularly by colleagues. So I asked our CEO, Ben Heald, to give me the details and I'm pleased to share them here.

The Sift Story