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Blog post November 2009

Pounds or profiles? The two sides of charging for content.

Back in August, as his News Corporation company reported huge financial losses, media mogul Rupert Murdoch announced his bold strategy for shaking up the newspaper industry: charging for content. It wasn't a new idea, of course; businesses of all types have tried charging internet users in many ways for many products, some sucessfully and others not.

A 4-Part Guide to Using Facebook & Twitter - Part 2: Your online presence and information overload

This is a 4-part guide to using Facebook and Twitter for those already running their own online communities on their own sites.

New metrics to help you grow your community

One reason I’ve been writing about KPIs for online communities is simply the lack of information out there on blogs and websites. And what information there is isn’t always clear. The second reason is simply that organisations want to make the most of their online investment. So my aim is to try and provide a simple framework for measuring and monitoring performance of your community so it delivers results.

Cyclehoop tames the Dragons and wins consultancy from SiftGroups

CyclehoopAnthony Lau, founder of Cyclehoop, emerged victorious after presenting to a panel of top class business talent and an audience of 150 entrepreneurs at the exciting conclusion to The Pitch 2009, having dealt with a grilling from judges Tim Campbell, winner o

A 4-Part Guide to Using Facebook & Twitter - Part 1: Getting into the social media scene

This is a 4-part guide to using Facebook and Twitter for those already running their own online communities on their own sites.

Don't preach to the converted

When a membership organisation or specialist magazine upgrades its web presence, it frequently concentrates on the impact of the new interactive functionality. That’s hardly surprising: opening itself out to community demands new skills, new habits of mind, and a new business model.

Have you been to measurement camp?

London MeasurementCampIn my last post I explored how to integrate social media metrics into key performance indicators, to help drive performance.

Open Source for Government? It's already happening.

Perhaps inspired by the adoption of Drupal by The White House, the Tories this week have announced a lean, mean approach to Government IT projects should they come to power, and will place emphasis on smaller, open-source, user-fri