Monday 30th November 2009 by James Skinner
Back in August, as his News Corporation company reported huge financial losses, media mogul Rupert Murdoch announced his bold strategy for shaking up the newspaper industry: charging for content. It wasn't a new idea, of course; businesses of all types have tried charging internet users in many ways for many products, some sucessfully and others not.
Wednesday 25th November 2009 by Elena Goodrum
This is a 4-part guide to using Facebook and Twitter for those already running their own online communities on their own sites.
In Part 1 of this guide to using Facebook and Twitter I explained that you should get into the social media scene and have a look around to find out where you need to be, and how information you share can shape your audience's perception of you.
Wednesday 25th November 2009 by Stuart Glendinning Hall
One reason I’ve been writing about KPIs for online communities is simply the lack of information out there on blogs and websites. And what information there is isn’t always clear. The second reason is simply that organisations want to make the most of their online investment. So my aim is to try and provide a simple framework for measuring and monitoring performance of your community so it delivers results.
Tuesday 24th November 2009 by James Skinner
Anthony Lau, founder of Cyclehoop, emerged victorious after presenting to a panel of top class business talent and an audience of 150 entrepreneurs at the exciting conclusion to The Pitch 2009, having dealt with a grilling from judges Tim Campbell, winner o
Thursday 19th November 2009 by Elena Goodrum
This is a 4-part guide to using Facebook and Twitter for those already running their own online communities on their own sites.
Monday 9th November 2009 by Peter Furtado
When a membership organisation or specialist magazine upgrades its web presence, it frequently concentrates on the impact of the new interactive functionality. That’s hardly surprising: opening itself out to community demands new skills, new habits of mind, and a new business model. But, while planning a community launch to produce lots of user-generated content and lots of ROI, don’t forget to spring-clean the copy you generate in-house too.
Sunday 8th November 2009 by Stuart Glendinning Hall
In my last post I explored how to integrate social media metrics into key performance indicators, to help drive performance.
Thursday 5th November 2009 by James Skinner
Perhaps inspired by the adoption of Drupal by The White House, the Tories this week have announced a lean, mean approach to Government IT projects should they come to power, and will place emphasis on smaller, open-source, user-fri