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July 2010

Part one: Listen and Learn - understanding the value of conversations

9th July 2010 by Lawrence Clarke

Some of the best comic material comes from listening in to conversations on the local bus. A journalist’s best source is the trusted insider to conversations and events as they unfold before they become public. In business, having access to timely information, often gleaned from conversations round the water cooler, can profit the individual and potentially damage her company.

Part two: Link and Leverage – a penny for your thoughts

9th July 2010 by Lawrence Clarke

If you have listened carefully to the opinions of your customers, paid attention to their changing wants and needs, and heard the wider conversations in your field, then you are in a far stronger position than ever before to understand and capitalise on the dynamics of your market niche.

Some hard facts about online social media platforms

9th July 2010 by Lawrence Clarke

Here’s some facts aggregated from a number of sources (supplied on request) taken at the beginning of this year. They identify the type of people and the amount of real use people get from the most famous platforms in the business throughout the ‘western’ world (Europe, North America and Oceania/Australia).