Wednesday 12th May 2010 by Peter Furtado
Are your personas your friends?
We’re not the only consultancy to encourage our customers to do persona profiling; but we’re probably more ambitious about it than most, hoping you’ll get much more than the usual benefits of market understanding and usable design. As characterisations of typical customers (current or future), if you only treat your personas as people you can interrogate or sell to, you are going to let them – and yourselves – down. They’re worth more than that.
Agile is the all encompassing word used to describe project management methodologies which are empirical. So from the point of view of a project this means that in an Agile project, some of the definition of what will be delivered is done during the project - and based upon observations and experiments within it.