Monday 1st March 2010 by Lawrence Clarke
Previously we have exercised ourselves over the meaning of ‘social media’ and the importance of a ‘social media policy’. With that as background it was clear from a recent talk I gave on ‘Creating an integrated social media strategy’ at the TFM&A show that there were plenty of people looking for answers.
Tuesday 2nd March 2010 by Peter Furtado
I used to have a colleague who constantly worried about “getting all the ducks in a row”, by which he meant, I think, knowing what the elements of the task were and tackling them in the right order.
Thursday 11th March 2010 by James Skinner
“We’ve got to have a Twitter widget” – one of the key phrases used by web teams in 2008 and 2009. Prior to that, the best thing since sliced bread was having a Google map on your Contact Us page, or perhaps a nice AJAX-powered dynamic postcode lookup gadget. The truth is, some popular new technical tools are here to stay and others will fall by the wayside. The challenge for any organisation looking to take advantage of these emerging tools is the sheer pace at which they appear, gain ubiquity and, in some cases, drop off the radar.
Friday 12th March 2010 by Lawrence Clarke
Rituals are personal routines – the time of day I brush my teeth – or more interestingly shared activities – the time of day I sit down and join my family for a meal. In a community sense rituals are universally acknowledged and shared. These rituals are needed to provide structure, predictability and character to the community to which the individuals feel they belong.
Wednesday 31st March 2010 by Peter Furtado
News International’s decision to start charging for their online newspapers has led to a lot of debate: will this save The Times, and the rest of the Murdoch stable, from financial disaster, or consign them to oblivion by driving away human eyeballs and search-engine spiders?