Wednesday 2nd December 2009 by James Skinner
How did we get here? A brief history of Sift
I'm often asked how the Sift business came about, sometimes by clients and regularly by colleagues. So I asked our CEO, Ben Heald, to give me the details and I'm pleased to share them here.
The Sift Story

Stories get our attention. Good stories are easy to remember. Story-telling is the oldest form of human interaction, and helps convey meaning, values and custom. If we ignore the power of story-telling in building our online communities we are missing one of the most powerful conversational assets. Yet how many sites looking to engage with their audience demonstrate an awareness of this natural form of interaction?