Wednesday 3rd June 2009 by James Skinner
Online community publishing made easy - and cheap
It's a tough climate for publishers right now, with titles closing down and increased scrutiny of ROI from investments in technology. But holding back on investing in social media is a risky approach, as the techniques and expectations are moving forward at a furious pace. The surge in popularity of social platform Twitter shows how publishers need to be embracing today something that didn't exist a few months ago.

Is it the holy grail? Drupal does have a bit of a reputation for grabbing all the resources it can and keeping hold of them until the bitter end. The trick being, of course, making sure that "the bitter end" isn't the point at which the site stops working and your community start complaining.
The promise of strong coffee and bacon rolls prompted nearly 100 publishers to set their alarms a little earlier last Thursday morning and gather at the Law Society Hall in Chancery Lane for a Publishers Breakfast Seminar.