Community.  It’s hard to define, but you can’t live without it. Community is about seeing yourself as part of a wider social group, sharing what you know, working with and helping others, asking others for help. In a community you are aware of the interests of the group as a whole, unlike networking, where you connect and keep in touch, but ultimately pursue your own interests.

If you can create the spirit of community around your business and its customers, there are rich rewards to be had: relevance, currency and closer engagement to name but three. Interactive technology makes this a real possibility – indeed a necessity – today online. But each organisation needs to find its unique path to online community, to match its mission, values and vision.

We have our own community of clients who have travelled this path. Our collaborative, listening consultancy, training and mentoring  team helps you find your own way, pointing to the experience of others and identifying the best experience of those who have gone before.  Then we’ll design your web presence through the eyes of the people who’ll use it, and build it using open-source, community-based software.

We believe that putting community at the heart of your business is not just about being soft and cuddly. There are hard-headed benefits. You’ll be able to demonstrate better SEO, and we’ll help you achieve a genuine return on your investment in terms of new revenue streams. There are real business opportunities from engaging with your community, and we’ll help you identify them, and support you in bringing them to fruition

We are SiftGroups. We live community.